PAS: How do Nitto tires differ from other enthusiast tire brands? Since its introduction into the market have we received very positive feedback from various segments domestic to European to import. Kong: The Nitto 555 is still one of our more popular patterns. PAS: What tire is Nitto selling the most of? Which is the most popular? For the serious enthusiasts, road racing is always popular spectators of Formula Drift more specifically. PAS: What enthusiast segments are the most popular right now?
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We try to encompass most of our programs to suit both the grassroots racers to full professional teams. We sponsor (and support) various motorsports including off-road competitions, autocross, time attack, road racing, drag racing, drift and plenty more. Kong: Nitto has always kept automotive enthusiasts in mind. PAS: Can you talk a bit about Nitto's motorsports involvement both at the grassroots level and professional levels? PASMAG sat down with Marketing and Social Media Strategist, Harry Kong to learn more about how Nitto Tire stands out in a crowd and the company’s ever expanding online reach. With 1.9 million Facebook subscribers, Nitto’s approach is to use all available tools to find its target audience. With a solid Twitter following, its envy remains within the Facebook realm. Nitto Tire, however, has been embracing the change and adapting since the beginning. And, let’s face it, some companies just don’t get it. These interactions will keep you relevant today and in the future. In fact, with the evolution of social media networks, companies can begin branding themselves by way of engaging consumers at a more intimate level. Staying relevant in a niche market doesn’t have to be difficult.